By Elexus Robinson, Research Associate II
In response to the declining pool of traditional-age students, higher education institutions are turning to non-degree credentials, particularly, micro-credential programs in an effort to attract more working adults. However, a new report from Collegis Education and UPCEA reveals that four-year institutions are trailing third-party providers like LinkedIn Learning and Coursera in establishing employer partnerships.
Additionally, a report, “Unveiling the Employer’s View: An Employer-Centric Approach to Higher Education Partnerships,” emphasizes the importance of enrollment at scale for non-degree credentials, suggesting that collaboration with employers is crucial for meaningful increases in headcount and revenue. Meanwhile, employers cite concerns about barriers to partnerships with higher education institutions, such as cost and slow delivery of relevant content.
There is a crucial role that research and strategy organizations, like Higher Ed Insight, can play in helping institutions of higher education attract working adults to enroll in their non-degree credentialing programs by offering specialized expertise and support in various roles:
- Data Analysis and Continuous Improvement – Utilizing data analytics, HEI can help institutions track the performance and outcomes of their non-degree credential programs. This goes beyond mere statistical analysis — it’s about empowering IHEs to make informed decisions and strategic adjustments that enhance program effectiveness and learner satisfaction. Additionally, continuous improvement strategies can be implemented to demonstrate the impact and return on investment (ROI) of their non-degree credential programs based on insights derived from enrollment data, completion rates, and feedback from students. This is particularly valuable for attracting learners who seek tangible outcomes and career advancement opportunities from their educational pursuits.
- Customization and Flexibility – One key aspect where HEI can make a significant impact is in the customization and flexibility of non-degree programs. Recognizing the diverse needs and schedules of today’s students, our role extends beyond mere suggestions. We provide in-depth research, valuable resources, and essential context to aid institutions in crafting highly adaptable programs, especially for adult learners.
By engaging with organizations like HEI, institutions can tap into specialized knowledge and resources, positioning themselves to effectively attract and serve the unique needs of working adults in non-degree credentialing programs.
If you’d like to learn how HEI can support your work, please reach out to us at info@higheredinsight.com or CLICK HERE to book a complementary strategy call.